The more often you are found, the more leads you will get. Plus, use hashtags so your content is easier to find. If possible, include images with your Tweets, they have a way of making things more interesting and engaging to your customers. Tip: For video content, use InVideo to create stunning professional-level videos in minutes with pre-made templates. Try to include images, video and infographics to increase share counts and engagement. High-quality content can be an asset for you as it attracts traffic to your website well beyond its publish date. It is undeniable that content can be a great source of web traffic – which will result in more leads. But it needs to be informative and appeal to your target audience. With the help of Followerwonk, you can analyze aspects such as information about followers, at what time your followers tweet, etc., so that you can reach the audience that is associated with your niche.įollowerwonk helps you find influencers and connect with them. Twitter is not only a social networking website, but also a source of potential leads for your company. In a nutshell, you should keep an eye on emerging technology and channels through which you can get more leads for your business. Subsequently, most people access their mail or browse websites through smartphones or tablets this shows that the you should invest in making your marketing efforts compatible with these devices, allowing you to reach the maximum amount of customers. For example, smartphones are trending all over the world. New technology sets the trend in the market. This will help you establish healthy relationships with your customers and build more leads. Look to deploy both approaches in a balanced manner as this will be helpful in generating leads and eventually your business.įrom an inbound perspective – personalize your email communication and get active in online communities by regularly sharing informative content, as well as solving common customer problems. But, it doesn’t mean that you forget about inbound marketing. Deploy outbound & inbound marketingĪccording to the stats, outbound marketing is still more effective than inbound marketing. More engaged customers results in better word-of-mouth and more leads. This is not the most effective way to engage.ĭirect engagement, on the other hand, makes use of live chat, forums and help centers – where customer service representatives are present all the time to make sure every query is handled properly. Most businesses choose to go with in-direct engagement – such as FAQs.
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Check out this case study on how to run giveaways.ĭirect customer engagement should one of your top priorities. Below is an example of the giveaway thank you page and how the prize and points system works. You can get creative with the prize/reward types as well as the actions needed to collect points (sharing, tagging, referring, etc.). It works like this – brands offer a prize in exchange for participants to refer friends, share content and like your social media profiles.
Run a giveaway or contestĪ giveaway or contest can generate a ton of email and social leads in a short period of time.
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Sign up for a free 14-day trial of Leadpages here. The kicker? You don’t need to have any design, development, or marketing experience to get great results. TIP: If you are too busy to generate leads, you can always hire an expert or a freelancer on Fiverr. Their extensive marketplace and library of page templates help even the biggest novice convert more leads.
Leadpages enables you to quickly create and publish web pages based on a proven formula of success.
There are several tools, such as Leadpages, available that make the creation of high-performing webpages as easy as writing an email. There are certain best practices that all of the pages on your website should follow in order to maximize the number of leads you gain. How do you do this? Well, as easy as it is to set up a website in this day and age, that doesn’t automatically guarantee that your website will be optimized to collect leads. When it comes to lead generation, typically you are trying to capture a prospect’s contact information, such as their name, email address, phone number, and other qualifying attributes that will aid your selling process. Your website needs to be optimized to persuade individuals to do something – whatever that action may be. It’s no good generating traffic to your site – be it from Google, social media, or word-of-mouth – if those visitors then decide to leave without taking action. Optimize your web pages for conversionsĪll your online lead generation efforts must start with your website.
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